Privacy policy

Last updated: 13.04.2026.

This Privacy Policy explains how SLOBODAN ŽIVKOVIĆ PR PROIZVODNJA MAŠINA EL-MET SISTEM MLADENOVAC (“EL-MET”, “we”, “us”, or “our”) collects, uses, stores, and protects personal data when you visit el-met.rs (the “Website”), contact us, or otherwise interact with our services.

We are committed to processing personal data lawfully, fairly, and transparently, in accordance with applicable data protection laws.

1. Controller Information

Controller:

SLOBODAN ŽIVKOVIĆ PR PROIZVODNJA MAŠINA EL-MET SISTEM MLADENOVAC

Address:

KRALJA PETRA PRVOG BR. 334Ž

11400 Mladenovac

Serbia

Email: office@el-met.rs

Phone: +381118224634

Tax ID (PIB): 100151123

Registration number: 54618115

If you have any questions regarding this Privacy Policy or the processing of your personal data, you may contact us using the details above.

2. What Personal Data We Collect

Depending on how you use our Website, we may collect and process the following categories of personal data:

a) Data you provide directly

When you contact us through the contact form, by email, or otherwise, we may collect:

• your name,
• your email address,
• your phone number,
• the company name, if provided,
• the content of your inquiry or message,
• any other information you choose to include in your communication.

b) Technical and usage data

When you browse our Website, certain technical data may be collected automatically, such as:

• IP address,
• browser type and version,
• device type,
• operating system,
• date and time of access,
• referring pages,
• visited pages and interactions on the Website.

c) Data processed through embedded or third-party services

The Website may include services such as:

• Google Analytics,
• Google Tag Manager,
• YouTube embedded content,
• Google Maps,
• Google reCAPTCHA.

These services may process technical or usage-related data in accordance with their own privacy policies.

3. Purposes of Processing

We process personal data for the following purposes:

• to respond to inquiries and communication sent through the contact form, email, or phone,
• to provide information about our products and services,
• to maintain and improve the functionality, performance, and security of the Website,
• to detect, prevent, and address technical issues or abuse,
• to analyze Website traffic and user interaction,
• to protect the Website against spam, fraud, and automated misuse,
• to comply with applicable legal obligations,
• to establish, exercise, or defend legal claims where necessary.

4. Legal Basis for Processing

We process personal data on one or more of the following legal bases, depending on the context:

• your consent, where required,
• the performance of pre-contractual steps at your request, for example when you contact us regarding our products or services,
• our legitimate interests, such as operating, securing, and improving the Website and responding to business inquiries,
• compliance with legal obligations applicable to us.

Where processing is based on consent, you may withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.

5. Contact Form and Business Communication

If you contact us through the Website contact form or by email, we will use the information you provide solely for the purpose of handling and responding to your inquiry, request, or business communication.

Messages submitted through the contact form are transmitted to our email address and processed as part of our business correspondence. Please do not send sensitive personal data unless it is necessary.

6. Cookies and Similar Technologies

Our Website uses cookies and similar technologies to ensure functionality, analyze traffic, and support embedded services.

For detailed information about the cookies we use, their purpose, legal basis, and retention periods, please see our separate Cookie Policy page.

Where required by applicable law, non-essential cookies are used only on the basis of your consent.

7. Google Analytics and Tag Manager

We use Google Analytics to better understand how visitors use our Website and to improve its content and performance. Google Analytics may collect information such as IP-related data, browser and device details, pages viewed, session duration, and interaction data.

We also use Google Tag Manager, which helps us manage Website tags and scripts. Google Tag Manager itself does not typically store personal data for its own purposes, but it may load tools that do.

These tools may involve processing by Google in accordance with Google’s applicable terms and privacy documentation.

8. YouTube, Google Maps, and reCAPTCHA

Our Website may include content or functionality provided by third parties, including:

• YouTube, for displaying video content,
• Google Maps, for displaying map locations,
• Google reCAPTCHA, for protection against spam and automated abuse.

When you interact with such content or when those services are loaded, certain data may be transmitted to the respective third-party provider, including technical and usage-related information.

9. Data Recipients

We may share personal data, where necessary, with the following categories of recipients:

• hosting and technical service providers,
• email service providers,
• analytics and website tool providers,
• anti-spam and security service providers,
• competent public authorities or regulatory bodies, where required by law,
• professional advisers, if necessary for legal or business purposes.

We do not sell your personal data.

10. International Data Transfers

Some third-party service providers we use may process data outside Serbia or outside the country in which the user is located, including in jurisdictions that may provide a different level of data protection.

Where such transfers occur, we take reasonable steps to ensure that personal data is protected in accordance with applicable legal requirements and appropriate safeguards.

11. Data Retention

We retain personal data only for as long as necessary for the purposes for which it was collected, including for the purpose of responding to inquiries, maintaining business records, complying with legal obligations, and resolving disputes.

As a general rule:

• contact requests and business correspondence are retained for as long as reasonably necessary to handle the request and maintain business records,
• technical and analytics data is retained in accordance with the settings of the relevant analytics or technical tools,
• data processed for legal compliance may be retained for the period required by applicable law.

When data is no longer necessary, we will delete it or anonymize it where appropriate.

12. Data Security

We implement appropriate technical and organizational measures to protect personal data against unauthorized access, disclosure, alteration, loss, or misuse.

However, no method of transmission over the internet or electronic storage is completely secure, and therefore absolute security cannot be guaranteed.

13. Your Rights

Subject to applicable law, you may have the right to:

• request access to your personal data,
• request correction of inaccurate or incomplete personal data,
• request deletion of your personal data,
• request restriction of processing,
• object to certain processing activities,
• request data portability, where applicable,
• withdraw consent at any time, where processing is based on consent,
• lodge a complaint with the competent data protection authority.

To exercise any of these rights, please contact us at: office@el-met.rs

14. Complaints to the Competent Authority

If you believe that the processing of your personal data is not in accordance with applicable law, you may file a complaint with the competent supervisory authority.

In the Republic of Serbia, the competent authority is:

Commissioner for Information of Public Importance and Personal Data Protection

Bulevar kralja Aleksandra 15

11120 Belgrade

Serbia

Phone: +381 11 3408 900 

15. Third-Party Websites

Our Website may contain links to third-party websites or services. We are not responsible for the privacy practices, content, or security of such third-party websites. We recommend that you review their privacy policies separately.

16. Children’s Privacy

Our Website is not intended for children, and we do not knowingly collect personal data from children through the Website.

If you believe that a child has provided us with personal data, please contact us so that we can take appropriate steps.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect legal, technical, or operational changes. Any updated version will be published on this page, together with a revised “Last updated” date.

18. Contact

For any questions, requests, or concerns regarding this Privacy Policy or the processing of personal data, please contact:

SLOBODAN ŽIVKOVIĆ PR PROIZVODNJA MAŠINA EL-MET SISTEM MLADENOVAC

KRALJA PETRA PRVOG BR. 334Ž

11400 Mladenovac

Serbia

Email: office@el-met.rs

Phone: +381118224634